Ms. Potts is a principal member of CFO Advisors, LLC. She is an accomplished finance professional with deep expertise in the multi-location restaurant and retail industries. Ms. Potts leads the firms’ efforts in developing and implementing business analytics systems for clients. She serves as the Director of Finance on all ongoing CFO client engagements and specializes in identifying and analyzing business trends and sales and profit opportunities utilizing analytics. With over twenty years of experience in working closely with multi-location groups, Ms. Potts deep business expertise and skills in the practical and business application of data acquisition and cloud computing contributed to the development of the firms proprietary business intelligence system known as CFO Rapid Fire™ which is based on Tableau.
Ms. Potts graduated with a BA in Accounting from the Eli Broad College of Business at Michigan State University. Her career has included service as the Assistant Controller for B.D.’s Mongolian Barbecue, a 35 unit casual dining concept, as well as the Senior Financial Analyst where her duties included new store development analysis, period variance review and quarterly budgeting. Ms. Potts has served as the Finance Manager for Engineering and Aftermarket for American Axle, a $3.3 billion, publicly traded, Tier One auto supplier where her responsibilities included SEC reporting and filing, metric analysis and cash flow modeling. She also supervised all financial aspects of the Product Engineering Department overseeing the activities of 450 employees and annual budget of $80 million.